About Ultimate Sup

Founded in 2018 by CEO Allen Pham—an entrepreneur with a deep passion for fitness—Ultimate Sup has emerged as a market leader in the fitness and health category in Singapore. We are more than an e-commerce company: we stand for quality, credibility, and community. For years, we’ve held the Top 1 position in our core categories with a diverse product portfolio. Our mission goes beyond selling products—we’re building a healthy, dynamic, and inspiring community. As we expand our ecosystem and enter a new chapter of market leadership, we’re hiring a MarCom Manager: a strategic marketing leader who can drive brand impact across markets and create breakout communications.

Role & Reporting

• Title: Marketing & Communications (MarCom) Manager
• Reports to: CEO
• Team scope: 11 members (Content Creation + Growth teams)
• Markets: Singapore and other international markets.

Role Objectives

End-to-End Marketing Strategy & Operations

• Own the full marketing strategy and execution: creative (photo/video), content, affiliate marketing, livestream, performance marketing, and influencer marketing.
• Lead brand portfolio management, driving growth in existing categories and successful launches in new ones.

Market Strategy & Go-to-Market

• Define brand positioning, target segmentation, and comprehensive marketing plans for each product/category.
• Maintain leadership for the master brand (Ultimate Sup) while growing awareness for new categories in Singapore; research and localize for expansion into Southeast Asia, Asia, and global markets.

Data-Driven Performance Optimization

• Build and run a marketing measurement system; turn data into actionable insights for strategic decisions.
• Optimize against revenue, ROI, traffic, and brand awareness.

Cross-Functional Acceleration

• Act as the connector across Product & Category, Platform Operations, and more to launch synchronized campaigns and hit go-live timelines and shared targets.

Key Responsibilities

Strategy & Leadership

• Develop and execute integrated marketing strategies by market and by channel to deliver revenue and share growth.
• Manage, allocate, and optimize budgets with a strict ROI mindset.
• Direct, assign, and review performance across Content, Performance, Influencer, and Livestream.
• Own brand positioning, voice, and visual identity across the entire portfolio and all customer touchpoints.
• Author creative briefs; lead production; orchestrate multi-channel campaign execution with consistent messaging.
• Research customer insights, competitors, and trends in Singapore and target countries to inform strategy.
• Build and maintain strategic relationships with media and KOLs/influencers.

Operations & Process

• Build and standardize SOPs for all marketing workstreams.
• Set direction and approve partnership strategies with KOLs/influencers, media, and other partners.
• Oversee progress and output quality across teams.

Cross-Functional Collaboration

• Work closely with Product & Category to deliver go-to-market strategies for new products.
• Align offers and messaging with Sales/Operations to maximize conversion.

Measurement & Optimization

• Track KPIs by workstream, analyze campaign data, and drive continuous improvement.
• Report marketing performance and insights to the CEO on a regular cadence.

Team & Culture

• Train, coach, and build in-house capabilities.
• Contribute to a positive, creative, results-oriented culture.

Candidate Profile

Must-Have Skills & Experience

• Strong preference for candidates with solid, end-to-end brand-building experience.
• 3–5+ years in Marketing, including ≥1 year in a comparable leadership role (Brand Manager, MarCom Manager).
• Experience managing multiple brands or product portfolios is a strong plus.
• Business-level English (spoken and written).
• Core skills: marketing data analysis, budget management, strategy development, content creation, team management, information synthesis.
• Strategic, data-driven marketer with creativity and sharp market sense.

Nice-to-Have

• International market experience, especially Singapore and Asia.
• Deep understanding of the e-commerce ecosystem (Shopee, Lazada, TikTok Shop, etc.).
• Passion for or deep knowledge of fitness/sports (a plus given our core categories).
• Strong leadership, influence, and project management skills.

6. What We Offer

• Competitive salary: 30,000,000 – 40,000,000 VND/month (gross); higher for outstanding candidates.
• Attractive performance bonus aligned with company growth.
• Social insurance after a 2-month probation period.
• Opportunity to lead marketing for a diverse portfolio at a market-leading, fast-growth company.
• International, dynamic, and empowered work environment for big ideas.
• Clear career path to senior management roles.
• Full statutory benefits and company engagement activities.

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