About Us
We built Singapore’s #1 health & sports nutrition brand —
from Hanoi.
Recognition & Awards
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Our Story
OUR STORY
Singapore’s supplement market used to be a mess — unclear pricing, counterfeit products, and a terrible online shopping experience. No one thought a team in Vietnam could change that.
Ultimate Sup was founded in 2018 with a simple ambition: bring world-class sports nutrition to Asian consumers with the shopping experience they deserve.
From 1 Shopee store, we expanded to 10+ stores across every major platform. Became the exclusive Singapore distributor for Ghost, Mutant, and PVL. Built 3 private label brands: 7allen, AllenMan, Her Intima. Crossed $1.2M+ in monthly revenue. #1 Shopee Sports & Outdoors 4 years running.
And we’re just getting started.
The Person Behind Ultimate Sup
NTU Singapore graduate (Singapore Government Scholarship), former Honestbee, Gojek, and Moka — founded Ultimate Sup at 27.
11+ years of bodybuilding didn’t just teach him about products — it taught him discipline, patience, and the real cost of progress.
“Employees are our most important internal customers. When we invest in their health, happiness, and growth — they create the greatest value for the communities we serve.”
What Drives Us
Empower people to build healthier, happier, and more sustainable lives — through world-class sports nutrition products and services.
The #1 health & sports nutrition brand in Southeast Asia — built in Hanoi, known across the world.
Core Values
What We Stand For
Your work, your results — no blame, no waiting to be told.
Great work never goes unnoticed — Star Recognition, monthly honors, rewards.
Fix it, don’t point fingers. Transparency in every decision.
Our Team
The People Behind the Numbers
30+ members running the entire ecosystem — from Hanoi for the Singapore market.
Young, fast, AI-equipped, and not afraid to get their hands dirty.
Want to Be Part of
This Story?
We’re building the future of health & sports nutrition in Southeast Asia. Join us.
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