Job Title	Lead Creative Strategist
Reports To	MarCom Manager
Location	172 Nguyen Tuan Thanh Xuan Ha Noi

1. About Ultimate Sup

Established in 2018 by CEO Allen Pham, Ultimate Sup originated from a technical foundation and a profound passion for fitness. We are not merely an e-commerce company; we are a well-positioned brand within the industry.

In Singapore, we have consistently maintained the TOP 1 position across major e-commerce platforms in our core product category. To propel our growth to the next level, we believe the key lies in combining groundbreaking creative ideas with performance data. Therefore, we are seeking a Lead Creative Strategist who will be the creative brain driving the strategy behind our most effective advertising content.

2. Main Objective of the Role

This is a data-driven and idea-centric role. You will be responsible for leading the planning, testing, and optimization of high-performing paid media creatives across Meta, TikTok, Google, and emerging platforms.

Your goal is to transform performance data into actionable creative briefs, continuously generate fresh and high-impact ideas (hooks, angles), and thereby drive revenue growth across all sales channels.

3. Key Responsibilities

1. Creative Strategy & Ideation:

• Lead the development of the creative strategy for all advertising assets.
• Develop a comprehensive content strategy for TikTok and TikTok Shop, from trend research and script ideation to production direction.
• Provide clear and compelling creative briefs for the internal production team (Video Editors, Graphic Designers) and external partners (UGC creators).
• Testing hypotheses, concepts, hooks, angles, and scripts to optimize key metrics (CTR, CVR, ROAS).
• Coordinate with MarCom and Operations teams to ensure the creative strategy aligns with the objectives of each ad channel and upcoming campaigns.

2. Data Analysis & Optimization:

• Utilize analytical tools to monitor and evaluate the performance of creatives.
• Analyze winning ads to identify common formulas and valuable insights for iteration and scaling.
• Maintain a system for recording testing results and lessons learned to continuously optimize content direction.

3. Cross-Functional Collaboration & Execution:

• Work closely and in tandem with Video Editors & Graphic Designers, providing feedback on drafts to ensure the final product executes the strategic vision.
• Collaborate with other departments (Social, E-commerce) to ensure consistency and facilitate the reuse of high-performing content.
• Participate in operating the “Creative Sprint” process (the cycle of creative production & testing), planning the volume, product focus, and direction for each cycle.

4. Trend Awareness & Innovation:

• Stay ahead of the curve by tracking emerging ad trends, content formats, and creative strategies across platforms.
• Proactively propose testing new formats, hooks, and creative styles to unlock the next level of growth.

4. Candidate Requirements

Core Skills & Experience (Mandatory):

• 4-5+ years of experience in creative strategy, paid social advertising, or performance-driven content development at an E-commerce (DTC brand) or Performance Marketing Agency.
• Possess a portfolio demonstrating experience in developing high-performing ads on Meta (Facebook/Instagram) and TikTok.
• Exceptional brief writing and copywriting skills for ideation. This is the core competence for this position.
• Deep understanding of creative testing frameworks and paid media advertising strategies.
• Strong analytical mindset, with experience working with advertising data and translating it into actionable insights.

Prioritized Skills & Mindset:

• Self-starter and autonomous mindset with the ability to work effectively across functions.
• “Can-do” attitude, viewing testing and failure as a necessary part of the process to find the winning formula.
• Experience in working with or providing briefs to UGC Creators.
• A passion for or knowledge of the fitness, bodybuilding, or health industry is a significant advantage.
• Good reading comprehension in English for researching international materials and trends.

5. Benefits

• Competitive Salary: 16,000,000 – 20,000,000 VND/month (Gross).
• Attractive performance bonus, tied directly to the company’s growth.
• The opportunity to become the “brain” driving the advertising strategy for a well-established and rapidly growing brand.
• A data-driven and results-oriented work environment that empowers you to execute bold experiments.
• Clear career development roadmap toward senior specialist positions.
• Full compliance with statutory benefits and engaging company activities.

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