Since 2018, Ultimate Sup has grown from a local store to one of Singapore’s leading health and fitness retailers, serving 100,000+ customers annually through Shopee, Lazada, TikTok Shop, and our official online store.
Ultimate Sup was born in Singapore with a mission to bring world-class sports nutrition closer to athletes and fitness enthusiasts.
Starting from a small yet passionate team, we’ve grown into the exclusive distributor of powerhouse brands like Mutant, PVL, Ghost, JNX, Applied Nutrition, and more — delivering authenticity, performance, and trust in every product.
Empowering healthier lifestyles with premium supplements, expert guidance, and a commitment to real change.
To make authentic, accessible, and life-changing fitness possible for everyone.
We’re not just selling supplements — we’re building a global sports nutrition movement.
Allen Pham, Founder & CEO of Ultimate Sup, is a visionary entrepreneur with a degree from Nanyang Technological University, one of Asia’s top universities. With a strong foundation in software engineering and an unshakable passion for fitness, he built Ultimate Sup into Singapore’s leading sports nutrition retailer.
Under his leadership, the company has earned multiple Shopee Best Store and Lazada Top Seller awards from 2021 to 2024. Allen’s mission is clear — to take Ultimate Sup beyond Singapore and inspire healthier, stronger lives across Southeast Asia.
Our core brand, offering premium supplements designed for fitness enthusiasts and gym-goers. From whey protein to pre-workouts, creatine, and BCAAs, we’re committed to helping you achieve your fitness goals.
A complete ecosystem for aquarium lovers. From fish food to filtration systems, decorative aquarium accessories, and care products for fish and turtles, we offer everything you need to maintain a thriving aquatic environment.
Distributing high-quality supplements for general health, including Omega-3, collagen, multivitamins, and more, to support your wellness and enhance your overall health journey.
Specializing in skincare, cosmetics, and top-notch beauty products. Our range of skincare and beauty solutions support your overall well-being, making it easier to look and feel your best every day.
Activewear brand offering stylish and comfortable sport clothing. 7allen provides functional yet fashionable apparel for all your workout needs.
Personal care brand for men, Allen Man offers high-quality grooming and skincare products tailored to men’s needs.
A women’s health brand offering hormone support and intimate wellness products, designed to enhance well-being at every stage of life.
We keep things running — smoothly and efficiently.
We craft stories through content, visuals, and campaigns.
We design products and manage categories to fuel growth.
We support our teams and nurture a thriving workplace.
We turn analytics into insights for smarter business.
At Ultimate Sup, culture is our foundation. We work with respect, grow through challenges, learn constantly, and never settle. Every feedback is a chance to improve and deliver the best for our customers.
Let us accompany you on a journey of growth and success. Together, we’ll break new ground.